Comprehensive Guide to Creating a Preschool Marketing Plan

Francesca Bonnevie

Make your families & teachers happier

All-in-one child care management platform with billing, attendance, registration, communication, payroll, and more!

5.0 Rating

Make your families & teachers happier

All-in-one child care management platform with billing, attendance, registration, communication, payroll, and more!

5.0 Rating

Make your families & teachers happier

All-in-one child care management platform with billing, attendance, registration, communication, payroll, and more!

5.0 Rating

Marketing plays a vital role in promoting your preschool and connecting with prospective families. It helps you communicate your unique selling point (USP) and showcase the benefits of enrolling children in your program. By implementing a well-crafted marketing plan, you can increase enrollment, build brand awareness, and establish a positive reputation in your community.

Setting Your Preschool Apart

To create an effective marketing plan, it is essential to identify your unique selling point (USP). What sets your preschool apart from others? Is it your curriculum, experienced teachers, or state-of-the-art facilities? Are you a nature-based preschool?

Or do you ascribe to a certain methodology or religious affiliation? Having a clear understanding of your USP will make it easy for you to differentiate your preschool from competitors and attract parents who align with your values and offerings.

Target Audience Analysis

Understanding your target audience (parents) is crucial for effective marketing. Conduct thorough research to understand key demographics such as age, gender, location, and socioeconomic backgrounds of your families. Are your families young or older? Do they speak multiple languages? What industries do they work in?

For example: parents who work in medicine or science may be more inclined to send their children to preschools with STEM programs.

Learn parents' needs and concerns when it comes to choosing a preschool for their children. Most parents are looking for a safe and nurturing environment for their children to grow. By understanding your community and prospective families, you can better tailor your marketing and community engagement to resonate more deeply with prospective parents.

The best way to do this is to speak directly with parents! Hear in their own words what matters most to them when they are choosing child care for their children.

Marketing Goals and Objectives

Before diving into marketing tactics, it is important to establish clear goals and objectives. What are your childcare center's goals?

Differentiate between short-term and long-term goals. Short-term goals may include increasing website traffic or generating prospective family leads, while long-term goals may focus on increasing enrollment, improving brand recognition, or increasing tuition fees.

Utilize the SMART goal-setting framework (Specific, Measurable, Achievable, Relevant, Time-bound) to ensure your goals are well-defined and actionable.

SMART Goal example: Increase student enrollment at my daycare by 10% in 3 months.

Specific: It specifies the objective of the goal, “increase enrollment at my daycare”.

Measurable: The goal is assigned a metric, such as “by 10%” that makes it measurable using a quantitative value.

Achievable: Make sure your goal is something you can actually accomplish and not a lofty goal to shoot to the moon for. Ask yourself questions like “Will I be able to take the steps to achieve this goal within my/my staff’s given workload?”

Relevant: Why are you setting this goal? How is this relevant to your child care practice? In this situation, enrollment is a key factor for growing/maintaining the daycare.

Timely: In order to achieve this goal, you need to make sure your goal has a timeline, “in 3 months.” When will it be finished? This enables you to start considering the creation and implementation of tasks.

Budgeting for Your Marketing Plan

Allocating funds wisely is crucial for a successful marketing plan. Determine a budget that aligns with your goals and objectives. Consider cost-effective marketing strategies that provide a high return on investment (ROI). This may include a mix of digital and traditional marketing tactics, as well as community outreach initiatives. In general, paid advertising such as Facebook or Google advertising will help you more quickly generate more leads and interest, but at a higher price. You can spend anywhere from a few dollars to thousands of dollars per day to run “Awareness Ads” to drive people to your website or social media accounts. Organic marketing such as attending community events or hosting park meetups will also pay off, but are not as consistent as paid advertising.

Digital Marketing Strategies

In today's digital age, having a strong online presence is essential for preschool marketing. Here are some key digital marketing strategies to consider:

Building a User-Friendly Preschool Website

Create a visually appealing and user-friendly website that demonstrates your preschool's unique selling points, curriculum, and testimonials from satisfied parents. Ensure your website is mobile-responsive and optimized for search engines. In 2022, Mobile phones generated over 60% of website traffic, with desktops and tablets only generating about 39%.

Not sure where to start? Playground offers expert-made websites designed to help you generate more leads and keep your child care program at full capacity. These websites are 100% mobile responsive and help you collect details from prospective families.

SEO Best Practices for Preschools

Implementing SEO best practices can improve your preschool's visibility in search engine (Google, Bing, etc) results.

  1. Conduct keyword research and incorporate relevant keywords into your website content. For example, you might reference your specific location such as “Nature Based Preschool in New York City” or “Santa Monica Family Child Care”.

  2. Use bold to highlight important keywords.

  3. Additionally, optimizing meta tags, headings, and alt tags will improve your website's search engine ranking.

While it may sound daunting, SEO is relatively simple to learn and can reap big rewards for your marketing efforts.

Leveraging Social Media to Connect with Parents

Social media platforms such as Facebook, Instagram, and TikTok are essential to engage the new generation of young parents. This is a great way to market your program, showcase happy children and families, and teach your community about your unique selling points. Make sure to collect media consent permission from your families before posting any videos of them! Create compelling content, including images and videos, to showcase your preschool's activities and achievements. Encourage parents to share their experiences and reviews on social media. Video testimonials are inexpensive and resonate with prospective families since they are hearing from fellow members of their community.

Email Marketing Campaigns for Preschool Enrollment

Build an email list of interested parents and send regular newsletters or updates about your preschool. Provide valuable information, such as upcoming events, curriculum highlights, and enrollment deadlines. Personalize your emails to make parents feel valued and engaged.

Playground’s communication tool makes it easier than ever for child care centers to connect with parents. Through the feed, teachers and administrators can make posts and announcements, record activities, and post pictures of students. Feed updates can be sent as push notifications, SMS, or email updates with customizable templates to streamline your digital outreach processes.

Traditional Marketing Strategies

While digital marketing is essential, traditional marketing strategies can also be effective for preschools. We teamed up with Coach Jen Slavin from the Child Care Success Company to create this list of five ways to connect with your community. In addition, you should consider the following tactics:

Community Outreach and Events

Participate in local community events, such as fairs, parades, and festivals, to raise awareness about your preschool. Sponsor or organize events that align with your values and target families. This will help you build relationships with parents and establish your preschool as an active member of the community. Check out our resource for more ideas on how to participate in your community.

Creating Effective Print Materials

Design visually appealing brochures, flyers, and posters that highlight your preschool's unique selling points and benefits. Distribute these materials to local businesses, community centers, and other relevant locations. Supermarkets, recreation centers, and restaurants are great places to start. Ensure your print materials are informative, visually appealing, and reflect your preschool's brand identity. Include your contact information and website - even add a QR code for people to easily get in touch.

Word-of-mouth and Referral Programs

Encourage satisfied parents to spread the word about your preschool. Implement referral programs that offer incentives to parents who refer new students.

For example, you can provide a free day of care each time a parent successfully refers a new family to your program.

Positive word-of-mouth can significantly impact your business’s reputation and attract new students.

Measuring Success and ROI

To evaluate the effectiveness of your marketing efforts, establish key performance indicators (KPIs) specific to preschool marketing. This may include website traffic, lead generation, enrollment numbers, or social media engagement. Utilize tools and techniques such as Google Analytics, social media analytics, and customer surveys to track progress and measure ROI. You can also set up a simple spreadsheet to keep track of which marketing “channel” is driving your business. Double down on the channels that are working!

Adapting and Evolving Your Marketing Plan

Marketing trends and strategies are constantly evolving. Staying current with the latest marketing trends and adapting your marketing efforts accordingly is crucial. Regularly evaluate the performance of your marketing initiatives and be open to making necessary adjustments. Monitor industry trends, competitor strategies, and parent feedback to ensure your marketing plan remains effective and relevant.

When to Pivot Your Strategy

Sometimes, external factors or changes in the market may require you to pivot your marketing strategy.

For example, during the COVID-19 pandemic, you likely had to reduce capacity, but you could continue to engage families for future interest using online events or webinars for new parents.

Stay agile and be prepared to adjust your plan if needed. Monitor the results of your marketing efforts and be willing to explore new tactics or channels if they align with your goals and objectives.

Conclusion

Creating a comprehensive preschool marketing plan is essential for attracting and retaining students. By understanding your target audience, setting clear goals, utilizing digital and traditional marketing strategies, and measuring success, you can develop an effective plan that sets your preschool apart from the competition. This will drive more interest in your child care program, increase enrollments, and help you run a more financially successful and stable business.

Next Steps

Now that you have a comprehensive understanding of preschool marketing, it's time to put your plan into action. Start by identifying your unique selling proposition, conducting target audience research, and setting SMART goals. Allocate your budget wisely and implement a mix of digital and traditional marketing strategies. Continuously measure your results, adapt your plan as needed, and stay up-to-date with industry trends to ensure your preschool's marketing efforts are successful.

Marketing plays a vital role in promoting your preschool and connecting with prospective families. It helps you communicate your unique selling point (USP) and showcase the benefits of enrolling children in your program. By implementing a well-crafted marketing plan, you can increase enrollment, build brand awareness, and establish a positive reputation in your community.

Setting Your Preschool Apart

To create an effective marketing plan, it is essential to identify your unique selling point (USP). What sets your preschool apart from others? Is it your curriculum, experienced teachers, or state-of-the-art facilities? Are you a nature-based preschool?

Or do you ascribe to a certain methodology or religious affiliation? Having a clear understanding of your USP will make it easy for you to differentiate your preschool from competitors and attract parents who align with your values and offerings.

Target Audience Analysis

Understanding your target audience (parents) is crucial for effective marketing. Conduct thorough research to understand key demographics such as age, gender, location, and socioeconomic backgrounds of your families. Are your families young or older? Do they speak multiple languages? What industries do they work in?

For example: parents who work in medicine or science may be more inclined to send their children to preschools with STEM programs.

Learn parents' needs and concerns when it comes to choosing a preschool for their children. Most parents are looking for a safe and nurturing environment for their children to grow. By understanding your community and prospective families, you can better tailor your marketing and community engagement to resonate more deeply with prospective parents.

The best way to do this is to speak directly with parents! Hear in their own words what matters most to them when they are choosing child care for their children.

Marketing Goals and Objectives

Before diving into marketing tactics, it is important to establish clear goals and objectives. What are your childcare center's goals?

Differentiate between short-term and long-term goals. Short-term goals may include increasing website traffic or generating prospective family leads, while long-term goals may focus on increasing enrollment, improving brand recognition, or increasing tuition fees.

Utilize the SMART goal-setting framework (Specific, Measurable, Achievable, Relevant, Time-bound) to ensure your goals are well-defined and actionable.

SMART Goal example: Increase student enrollment at my daycare by 10% in 3 months.

Specific: It specifies the objective of the goal, “increase enrollment at my daycare”.

Measurable: The goal is assigned a metric, such as “by 10%” that makes it measurable using a quantitative value.

Achievable: Make sure your goal is something you can actually accomplish and not a lofty goal to shoot to the moon for. Ask yourself questions like “Will I be able to take the steps to achieve this goal within my/my staff’s given workload?”

Relevant: Why are you setting this goal? How is this relevant to your child care practice? In this situation, enrollment is a key factor for growing/maintaining the daycare.

Timely: In order to achieve this goal, you need to make sure your goal has a timeline, “in 3 months.” When will it be finished? This enables you to start considering the creation and implementation of tasks.

Budgeting for Your Marketing Plan

Allocating funds wisely is crucial for a successful marketing plan. Determine a budget that aligns with your goals and objectives. Consider cost-effective marketing strategies that provide a high return on investment (ROI). This may include a mix of digital and traditional marketing tactics, as well as community outreach initiatives. In general, paid advertising such as Facebook or Google advertising will help you more quickly generate more leads and interest, but at a higher price. You can spend anywhere from a few dollars to thousands of dollars per day to run “Awareness Ads” to drive people to your website or social media accounts. Organic marketing such as attending community events or hosting park meetups will also pay off, but are not as consistent as paid advertising.

Digital Marketing Strategies

In today's digital age, having a strong online presence is essential for preschool marketing. Here are some key digital marketing strategies to consider:

Building a User-Friendly Preschool Website

Create a visually appealing and user-friendly website that demonstrates your preschool's unique selling points, curriculum, and testimonials from satisfied parents. Ensure your website is mobile-responsive and optimized for search engines. In 2022, Mobile phones generated over 60% of website traffic, with desktops and tablets only generating about 39%.

Not sure where to start? Playground offers expert-made websites designed to help you generate more leads and keep your child care program at full capacity. These websites are 100% mobile responsive and help you collect details from prospective families.

SEO Best Practices for Preschools

Implementing SEO best practices can improve your preschool's visibility in search engine (Google, Bing, etc) results.

  1. Conduct keyword research and incorporate relevant keywords into your website content. For example, you might reference your specific location such as “Nature Based Preschool in New York City” or “Santa Monica Family Child Care”.

  2. Use bold to highlight important keywords.

  3. Additionally, optimizing meta tags, headings, and alt tags will improve your website's search engine ranking.

While it may sound daunting, SEO is relatively simple to learn and can reap big rewards for your marketing efforts.

Leveraging Social Media to Connect with Parents

Social media platforms such as Facebook, Instagram, and TikTok are essential to engage the new generation of young parents. This is a great way to market your program, showcase happy children and families, and teach your community about your unique selling points. Make sure to collect media consent permission from your families before posting any videos of them! Create compelling content, including images and videos, to showcase your preschool's activities and achievements. Encourage parents to share their experiences and reviews on social media. Video testimonials are inexpensive and resonate with prospective families since they are hearing from fellow members of their community.

Email Marketing Campaigns for Preschool Enrollment

Build an email list of interested parents and send regular newsletters or updates about your preschool. Provide valuable information, such as upcoming events, curriculum highlights, and enrollment deadlines. Personalize your emails to make parents feel valued and engaged.

Playground’s communication tool makes it easier than ever for child care centers to connect with parents. Through the feed, teachers and administrators can make posts and announcements, record activities, and post pictures of students. Feed updates can be sent as push notifications, SMS, or email updates with customizable templates to streamline your digital outreach processes.

Traditional Marketing Strategies

While digital marketing is essential, traditional marketing strategies can also be effective for preschools. We teamed up with Coach Jen Slavin from the Child Care Success Company to create this list of five ways to connect with your community. In addition, you should consider the following tactics:

Community Outreach and Events

Participate in local community events, such as fairs, parades, and festivals, to raise awareness about your preschool. Sponsor or organize events that align with your values and target families. This will help you build relationships with parents and establish your preschool as an active member of the community. Check out our resource for more ideas on how to participate in your community.

Creating Effective Print Materials

Design visually appealing brochures, flyers, and posters that highlight your preschool's unique selling points and benefits. Distribute these materials to local businesses, community centers, and other relevant locations. Supermarkets, recreation centers, and restaurants are great places to start. Ensure your print materials are informative, visually appealing, and reflect your preschool's brand identity. Include your contact information and website - even add a QR code for people to easily get in touch.

Word-of-mouth and Referral Programs

Encourage satisfied parents to spread the word about your preschool. Implement referral programs that offer incentives to parents who refer new students.

For example, you can provide a free day of care each time a parent successfully refers a new family to your program.

Positive word-of-mouth can significantly impact your business’s reputation and attract new students.

Measuring Success and ROI

To evaluate the effectiveness of your marketing efforts, establish key performance indicators (KPIs) specific to preschool marketing. This may include website traffic, lead generation, enrollment numbers, or social media engagement. Utilize tools and techniques such as Google Analytics, social media analytics, and customer surveys to track progress and measure ROI. You can also set up a simple spreadsheet to keep track of which marketing “channel” is driving your business. Double down on the channels that are working!

Adapting and Evolving Your Marketing Plan

Marketing trends and strategies are constantly evolving. Staying current with the latest marketing trends and adapting your marketing efforts accordingly is crucial. Regularly evaluate the performance of your marketing initiatives and be open to making necessary adjustments. Monitor industry trends, competitor strategies, and parent feedback to ensure your marketing plan remains effective and relevant.

When to Pivot Your Strategy

Sometimes, external factors or changes in the market may require you to pivot your marketing strategy.

For example, during the COVID-19 pandemic, you likely had to reduce capacity, but you could continue to engage families for future interest using online events or webinars for new parents.

Stay agile and be prepared to adjust your plan if needed. Monitor the results of your marketing efforts and be willing to explore new tactics or channels if they align with your goals and objectives.

Conclusion

Creating a comprehensive preschool marketing plan is essential for attracting and retaining students. By understanding your target audience, setting clear goals, utilizing digital and traditional marketing strategies, and measuring success, you can develop an effective plan that sets your preschool apart from the competition. This will drive more interest in your child care program, increase enrollments, and help you run a more financially successful and stable business.

Next Steps

Now that you have a comprehensive understanding of preschool marketing, it's time to put your plan into action. Start by identifying your unique selling proposition, conducting target audience research, and setting SMART goals. Allocate your budget wisely and implement a mix of digital and traditional marketing strategies. Continuously measure your results, adapt your plan as needed, and stay up-to-date with industry trends to ensure your preschool's marketing efforts are successful.

Marketing plays a vital role in promoting your preschool and connecting with prospective families. It helps you communicate your unique selling point (USP) and showcase the benefits of enrolling children in your program. By implementing a well-crafted marketing plan, you can increase enrollment, build brand awareness, and establish a positive reputation in your community.

Setting Your Preschool Apart

To create an effective marketing plan, it is essential to identify your unique selling point (USP). What sets your preschool apart from others? Is it your curriculum, experienced teachers, or state-of-the-art facilities? Are you a nature-based preschool?

Or do you ascribe to a certain methodology or religious affiliation? Having a clear understanding of your USP will make it easy for you to differentiate your preschool from competitors and attract parents who align with your values and offerings.

Target Audience Analysis

Understanding your target audience (parents) is crucial for effective marketing. Conduct thorough research to understand key demographics such as age, gender, location, and socioeconomic backgrounds of your families. Are your families young or older? Do they speak multiple languages? What industries do they work in?

For example: parents who work in medicine or science may be more inclined to send their children to preschools with STEM programs.

Learn parents' needs and concerns when it comes to choosing a preschool for their children. Most parents are looking for a safe and nurturing environment for their children to grow. By understanding your community and prospective families, you can better tailor your marketing and community engagement to resonate more deeply with prospective parents.

The best way to do this is to speak directly with parents! Hear in their own words what matters most to them when they are choosing child care for their children.

Marketing Goals and Objectives

Before diving into marketing tactics, it is important to establish clear goals and objectives. What are your childcare center's goals?

Differentiate between short-term and long-term goals. Short-term goals may include increasing website traffic or generating prospective family leads, while long-term goals may focus on increasing enrollment, improving brand recognition, or increasing tuition fees.

Utilize the SMART goal-setting framework (Specific, Measurable, Achievable, Relevant, Time-bound) to ensure your goals are well-defined and actionable.

SMART Goal example: Increase student enrollment at my daycare by 10% in 3 months.

Specific: It specifies the objective of the goal, “increase enrollment at my daycare”.

Measurable: The goal is assigned a metric, such as “by 10%” that makes it measurable using a quantitative value.

Achievable: Make sure your goal is something you can actually accomplish and not a lofty goal to shoot to the moon for. Ask yourself questions like “Will I be able to take the steps to achieve this goal within my/my staff’s given workload?”

Relevant: Why are you setting this goal? How is this relevant to your child care practice? In this situation, enrollment is a key factor for growing/maintaining the daycare.

Timely: In order to achieve this goal, you need to make sure your goal has a timeline, “in 3 months.” When will it be finished? This enables you to start considering the creation and implementation of tasks.

Budgeting for Your Marketing Plan

Allocating funds wisely is crucial for a successful marketing plan. Determine a budget that aligns with your goals and objectives. Consider cost-effective marketing strategies that provide a high return on investment (ROI). This may include a mix of digital and traditional marketing tactics, as well as community outreach initiatives. In general, paid advertising such as Facebook or Google advertising will help you more quickly generate more leads and interest, but at a higher price. You can spend anywhere from a few dollars to thousands of dollars per day to run “Awareness Ads” to drive people to your website or social media accounts. Organic marketing such as attending community events or hosting park meetups will also pay off, but are not as consistent as paid advertising.

Digital Marketing Strategies

In today's digital age, having a strong online presence is essential for preschool marketing. Here are some key digital marketing strategies to consider:

Building a User-Friendly Preschool Website

Create a visually appealing and user-friendly website that demonstrates your preschool's unique selling points, curriculum, and testimonials from satisfied parents. Ensure your website is mobile-responsive and optimized for search engines. In 2022, Mobile phones generated over 60% of website traffic, with desktops and tablets only generating about 39%.

Not sure where to start? Playground offers expert-made websites designed to help you generate more leads and keep your child care program at full capacity. These websites are 100% mobile responsive and help you collect details from prospective families.

SEO Best Practices for Preschools

Implementing SEO best practices can improve your preschool's visibility in search engine (Google, Bing, etc) results.

  1. Conduct keyword research and incorporate relevant keywords into your website content. For example, you might reference your specific location such as “Nature Based Preschool in New York City” or “Santa Monica Family Child Care”.

  2. Use bold to highlight important keywords.

  3. Additionally, optimizing meta tags, headings, and alt tags will improve your website's search engine ranking.

While it may sound daunting, SEO is relatively simple to learn and can reap big rewards for your marketing efforts.

Leveraging Social Media to Connect with Parents

Social media platforms such as Facebook, Instagram, and TikTok are essential to engage the new generation of young parents. This is a great way to market your program, showcase happy children and families, and teach your community about your unique selling points. Make sure to collect media consent permission from your families before posting any videos of them! Create compelling content, including images and videos, to showcase your preschool's activities and achievements. Encourage parents to share their experiences and reviews on social media. Video testimonials are inexpensive and resonate with prospective families since they are hearing from fellow members of their community.

Email Marketing Campaigns for Preschool Enrollment

Build an email list of interested parents and send regular newsletters or updates about your preschool. Provide valuable information, such as upcoming events, curriculum highlights, and enrollment deadlines. Personalize your emails to make parents feel valued and engaged.

Playground’s communication tool makes it easier than ever for child care centers to connect with parents. Through the feed, teachers and administrators can make posts and announcements, record activities, and post pictures of students. Feed updates can be sent as push notifications, SMS, or email updates with customizable templates to streamline your digital outreach processes.

Traditional Marketing Strategies

While digital marketing is essential, traditional marketing strategies can also be effective for preschools. We teamed up with Coach Jen Slavin from the Child Care Success Company to create this list of five ways to connect with your community. In addition, you should consider the following tactics:

Community Outreach and Events

Participate in local community events, such as fairs, parades, and festivals, to raise awareness about your preschool. Sponsor or organize events that align with your values and target families. This will help you build relationships with parents and establish your preschool as an active member of the community. Check out our resource for more ideas on how to participate in your community.

Creating Effective Print Materials

Design visually appealing brochures, flyers, and posters that highlight your preschool's unique selling points and benefits. Distribute these materials to local businesses, community centers, and other relevant locations. Supermarkets, recreation centers, and restaurants are great places to start. Ensure your print materials are informative, visually appealing, and reflect your preschool's brand identity. Include your contact information and website - even add a QR code for people to easily get in touch.

Word-of-mouth and Referral Programs

Encourage satisfied parents to spread the word about your preschool. Implement referral programs that offer incentives to parents who refer new students.

For example, you can provide a free day of care each time a parent successfully refers a new family to your program.

Positive word-of-mouth can significantly impact your business’s reputation and attract new students.

Measuring Success and ROI

To evaluate the effectiveness of your marketing efforts, establish key performance indicators (KPIs) specific to preschool marketing. This may include website traffic, lead generation, enrollment numbers, or social media engagement. Utilize tools and techniques such as Google Analytics, social media analytics, and customer surveys to track progress and measure ROI. You can also set up a simple spreadsheet to keep track of which marketing “channel” is driving your business. Double down on the channels that are working!

Adapting and Evolving Your Marketing Plan

Marketing trends and strategies are constantly evolving. Staying current with the latest marketing trends and adapting your marketing efforts accordingly is crucial. Regularly evaluate the performance of your marketing initiatives and be open to making necessary adjustments. Monitor industry trends, competitor strategies, and parent feedback to ensure your marketing plan remains effective and relevant.

When to Pivot Your Strategy

Sometimes, external factors or changes in the market may require you to pivot your marketing strategy.

For example, during the COVID-19 pandemic, you likely had to reduce capacity, but you could continue to engage families for future interest using online events or webinars for new parents.

Stay agile and be prepared to adjust your plan if needed. Monitor the results of your marketing efforts and be willing to explore new tactics or channels if they align with your goals and objectives.

Conclusion

Creating a comprehensive preschool marketing plan is essential for attracting and retaining students. By understanding your target audience, setting clear goals, utilizing digital and traditional marketing strategies, and measuring success, you can develop an effective plan that sets your preschool apart from the competition. This will drive more interest in your child care program, increase enrollments, and help you run a more financially successful and stable business.

Next Steps

Now that you have a comprehensive understanding of preschool marketing, it's time to put your plan into action. Start by identifying your unique selling proposition, conducting target audience research, and setting SMART goals. Allocate your budget wisely and implement a mix of digital and traditional marketing strategies. Continuously measure your results, adapt your plan as needed, and stay up-to-date with industry trends to ensure your preschool's marketing efforts are successful.

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Comprehensive Guide to Creating a Preschool Marketing Plan

Published Jan 8, 2024

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Francesca Bonnevie
Director Tips