The Tour + Follow-Up Script That Fills Classrooms
Most childcare centers don’t struggle with marketing. They struggle with conversion.
Tours feel inconsistent
Follow-up gets delayed
Families say “we’ll think about it”
And classrooms stay partially empty.
In this tactical session, we’ll break down the exact tour structure and follow-up system high-performing centers use to turn interest into enrollment. You'll walk away with:
A tour script that highlights your center's unique strengths.
A follow-up system that keeps families engaged after they leave.
Proven strategies to increase your conversion rates and fill empty spots.
Marketing
Sasha Reiss is the CPO & Co-Founder of Playground, the child care management platform used by 500K+ providers, teachers, and families across all 50 states. He's a co-author of More Than Tuition, Financial Leadership, and also Producer of Early Childhood Investigations, a free professional development platform for early education. Sasha's work focuses on building systems that reduce administrative burden and make excellent child care accessible to all.
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