2023 By The Numbers

2 min read

Last updated

Beny Mizrachi

Beny Mizrachi

2 min read

Last updated

And just like that, 2023 is coming to an end. We are grateful for the child care providers, families, and staff that trust Playground to power their child care programs. Your trust in us drives our commitment to excellence, and it is a privilege to serve you.

With that, let’s take a look at 2023 by the numbers for our child care community.

Over 20,000 applications were submitted to child care programs using Playground. Child care programs are able to seamlessly review applications, share updates, and keep their child care programs running smoothly.

Using Playground, child care programs distributed and collected over 120,000 documents in 2023 alone. Smart fields (that automatically pull data from family accounts directly into their forms) helps make documents a breeze.

Families love seeing photos of their children being taken care of, smiling, and growing. Using Playground, over 5 MILLION photos and videos were shared with families. By keeping families in the loop, child care providers foster trust and build deeper community ties.

1,422,907 messages were sent through Playground this year alone. Direct chats, classroom chats, and more groups help our providers stay connected to their families and staff.

What would child care be without the children? Over 4 MILLION pick-ups and drop-offs were recorded using Playground.

8 MILLION posts were sent to families. Posts are great ways to share community news, share announcements, and easily communicate.

Staff are the heartbeat of child care programs. Without them who would take care of the children? Over 500,000 staff check-ins were registered on Playground. Thank you staff!

Organized a fun activity? Did one of your children have an incident? Regardless the situation, sharing updates with families is key to keeping them involved and feeling like part of your community. Over 14 MILLION updates were shared in Playground in 2023.

And that wraps up 2023! Thanks again for a wonderful year. We are excited to continue building the future of child care software.

And just like that, 2023 is coming to an end. We are grateful for the child care providers, families, and staff that trust Playground to power their child care programs. Your trust in us drives our commitment to excellence, and it is a privilege to serve you.

With that, let’s take a look at 2023 by the numbers for our child care community.

Over 20,000 applications were submitted to child care programs using Playground. Child care programs are able to seamlessly review applications, share updates, and keep their child care programs running smoothly.

Using Playground, child care programs distributed and collected over 120,000 documents in 2023 alone. Smart fields (that automatically pull data from family accounts directly into their forms) helps make documents a breeze.

Families love seeing photos of their children being taken care of, smiling, and growing. Using Playground, over 5 MILLION photos and videos were shared with families. By keeping families in the loop, child care providers foster trust and build deeper community ties.

1,422,907 messages were sent through Playground this year alone. Direct chats, classroom chats, and more groups help our providers stay connected to their families and staff.

What would child care be without the children? Over 4 MILLION pick-ups and drop-offs were recorded using Playground.

8 MILLION posts were sent to families. Posts are great ways to share community news, share announcements, and easily communicate.

Staff are the heartbeat of child care programs. Without them who would take care of the children? Over 500,000 staff check-ins were registered on Playground. Thank you staff!

Organized a fun activity? Did one of your children have an incident? Regardless the situation, sharing updates with families is key to keeping them involved and feeling like part of your community. Over 14 MILLION updates were shared in Playground in 2023.

And that wraps up 2023! Thanks again for a wonderful year. We are excited to continue building the future of child care software.





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Beny Mizrachi

Director of Growth

Beny Mizrachi leads marketing at Playground from New York, where he runs go-to-market across content, paid and organic social, email, referrals, and strategic partnerships. He authors content on the Playground blog — including the comprehensive guide to creating a preschool marketing plan — and is dedicated to making it easier for child care operators to attract families, improve enrollment, and stand out in competitive markets.

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Book a demo to see why providers are switching.

First, tell us about yourself. What type of program do you run?

Great! What's the best way we can contact you?

  • Gan Sinai Early Learning Center of Temple Siniai
  • Yakima Valley Memorial
  • Child Development Consortium of Los Angeles
  • St. John Lutheran Church
  • The Weston School Early Childhood Education
Illustration of a child care classroom with bookshelves, a slide, and a teddy bear

Book a demo to see why providers are switching.

First, tell us about yourself. What type of program do you run?

Great! What's the best way we can contact you?

  • Gan Sinai Early Learning Center of Temple Siniai
  • Yakima Valley Memorial
  • Child Development Consortium of Los Angeles
  • St. John Lutheran Church
  • The Weston School Early Childhood Education
Illustration of a child care classroom with bookshelves, a slide, and a teddy bear

Book a demo to see why providers are switching.

First, tell us about yourself. What type of program do you run?

Great! What's the best way we can contact you?

  • Gan Sinai Early Learning Center of Temple Siniai
  • Yakima Valley Memorial
  • Child Development Consortium of Los Angeles
  • St. John Lutheran Church
  • The Weston School Early Childhood Education